The campaign has a big-screen flair, with locations ranging from a classic diner to a nondescript supermarket (a roaming ostrich notwithstanding). “Needless to say, I was definitely flattered!” “He told me that he had been putting together a lot of his collections while listening to my music,” she says in a call from rainy Los Angeles. Del Rey, the face of the his-and-hers fragrance alongside Jared Leto, recalls meeting Michele early into his Gucci tenure.
This time, the musician and the designer are coming together for a different kind of rewind-back to an era of body-hugging jumpsuits and sparkling laundromats, hairspray and patchouli-tinged perfume-to launch the campaign for Gucci Guilty. It’s not a surprise that Del Rey and Michele are fans. “It’s possible that no hotel in America inspires so much nostalgia, speculation, and sheer devotion,” writes Mark Rozzo in the 2019 Hollywood Issue of Vanity Fair. Years later, Gucci’s Alessandro Michele took his own deep dive into Marmont memorabilia, turning out logo-embossed satchels and reimagined laundry bags for his Cruise 2019 collection. In 2011, when the ingenue Lana Del Rey released the single “Video Games,” the music video shimmered with vintage footage of the property. VANITY FAIR – When has Los Angeles lore not been in fashion? As the Chateau Marmont earns its nonagenarian stripes this month, that “high-thread-count clubhouse” lives on as the nexus of Hollywood’s foibles and fascinations.
Lana Del Rey on Breaking Up with Big Hair-And Her Slow-Dance Lesson with Jared Leto With a new album on deck and tour dates ahead, the musician reflects on the beauty-blogger phenomenon, her Gucci perfume campaign, and why disposable culture has her chasing that “forever feel.”
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